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Published on : 08.10.2024 Modified on : 10.10.2024

Episode 4 | At The Heart Of Client Needs: A Sales and Marketing Perspective [FR]


Home Episode 4 | At The Heart Of Client Needs: A Sales and Marketing Perspective [FR]

Guests

Jean-Baptiste Trémion

Senior Sales Manager

Mikela Vaillancourt

Director - Marketing and Communications

In this fourth episode of “Branché sur le Cloud”, Mikela talks with Jean-Baptiste, Sales Director at SE Cloud Experts. Together, they explore the importance of understanding customer needs in a sales and marketing context, particularly in the ever-evolving field of cloud computing.

Topics

Key subjects

  • The importance of active listening and in-depth analysis of customer needs.
  • The crucial role of technical experts in the sales and consulting process.
  • Transparency and personalized support as key values.
  • Constant adaptation to new technologies and market needs.
  • "Slow marketing" and the creation of relevant and authentic content.
  • The flexibility and responsiveness offered by the context of an SME.
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Together, let’s democratize the world of the cloud to equip and support Quebec organizations in their digital transformation process. Through inspiring testimonials, practical advice, and discussions on innovative technological solutions, you will get to know our team of dedicated experts.

*Note: all episodes are recorded in French

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